Factor lighting is making headway into a market that’s totally flooded with competition, but they’re taking a unique stance on their product. Build a durable, quality light at a reasonable price. They’ve accomplished these 10 fold.
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Its rare anymore that people go out of their way to make something as tough as they can, regardless of the cost.
The term, "Jack of all trades, and a master of none" needs very little interpretation. I think of a middle-aged man in worn out work boots, holey jeans, and a cheap stained t-shirt with a pack of Marlboro Reds protruding slightly from his pocket. A beat up old tool bag with well used, but sharp and precise tools in his grip... Hes a man that can get it done. You remember what a bargain his labor prices are, as you turn the other cheek to his short comments and surly disposition. Finding a solution quickly and getting straight to work, you try to force from your mind that he didn't pull a permit like the expensive Journeyman you spoke to, would have.